Guerrilla P.R. 2.0 Michael Levine

ISBN: 9780061698415

Published:

ebook

368 pages


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Guerrilla P.R. 2.0  by  Michael Levine

Guerrilla P.R. 2.0 by Michael Levine
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 368 pages | ISBN: 9780061698415 | 4.39 Mb

The worlds most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist isMoreThe worlds most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support.

But if youre a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, its unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget.

Youll learn how to think like a publicist and map out the perfect strategy for success.



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